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Research reports

Global Market Research 2013

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2013
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Citation

B.V., E. (2013a, September 23). Global Market Research 2013. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-market-research-2013


Videos

Using digital and mobile data tools in the mobile consumer’s research

In an industry including mobile technology, using traditional research methods for capturing consumer behaviour and insights (even those relatively new such as online qualitative and quantitative studies) is not enough nowadays. Nokia is trying to...

Catalogue: CEE Research Forum 2014: East Connection
Author: Daria Zenkovich
June 15, 2013
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Citation

Zenkovich, D. (2013a, June 15). Using digital and mobile data tools in the mobile consumer’s research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-digital-and-mobile-data-tools-in-the-mobile-consumer-s-research


Videos

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright
Company: Research Now SSI
June 15, 2013
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Citation

Pettit and Courtright (2013a, June 15). Multimode, global scale usage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multimode-global-scale-usage


Research reports
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Citation

B.V., E. (2013a, June 15). Key requirements for mobile research (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/key-requirements-for-mobile-research-spanish-


Research reports

Key requirements for mobile research

List of 12 key requirements for mobile research.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Key requirements for mobile research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/key-requirements-for-mobile-research-


Research papers

Getting to know Wonder Woman

How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context. in a recent project with Kellogg's, BrainJuicer...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Chris Jones
Company: BrainJuicer
November 8, 2012
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Citation

Jones, C. (2012a, November 08). Getting to know Wonder Woman. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-to-know-wonder-woman


Research papers

Self-ethnography for user experience design

An evolved approach to capturing and understanding consumer behaviour that utilises mobile and online tools in one project stream is demonstrated in this presentation. a meta-cognitive approach to self-ethnography that involves training participants...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Sharmila Subramanian, Katherine Gough
Company: Face
November 8, 2012
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Citation

Subramanian and Gough (2012a, November 08). Self-ethnography for user experience design. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/self-ethnography-for-user-experience-design


Research papers

Research goes mobile

Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with luma Research, this case study looks at the future of mobile, and will explore how smartphone applications impact the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Sally Joubert, Christian Dubreuil
Companies: Research Now SSI, Luma Research
November 6, 2012
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Citation

Joubert and Dubreuil (2012a, November 06). Research goes mobile. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-goes-mobile


Research papers

Reality check in the digital age

The era of the long and drawn out survey is drawing to an end. In the digital age, we can no longer afford to waste time asking irrelevant questions. attention spans are short and new research methodologies such as mobile simply cannot support long...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jan Hofmeyr, Alice Louw
Company: KANTAR TNS Malaysia
November 6, 2012
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Citation

Hofmeyr and Louw (2012a, November 06). Reality check in the digital age. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reality-check-in-the-digital-age